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Pillow Fight Day

Since 2005, on the first Saturday of April each year, people gather at public places in hundreds of cities around the world for an annual rite of Spring: International Pillow Fight Day. It's a free event attended by people of all ages, from tweens to seniors, kissing winter goodbye and blowing off steam by taking a friendly swipe at complete strangers with soft pillows.

On a sunny April 5 afternoon, the Dacron® "Fans" Pillow Fight Team — an energetic social performance troupe that celebrates the fun of DACRON fiberfill in pillows and bedding [independent of INVISTA] — joined several thousand people in New York City's Washington Square Park, swinging DACRON® branded pillows and having a great time. Also on hand was "Inspector Pilleaux" (a.k.a. Luigi Scorcia), the colorful unofficial "grand marshal" and Dacron® "Fans" Pillow Fight Team Captain who rallied skeptical urbanites and explained "The DACRON® Difference" to everyone within earshot.

To introduce the new DACRON® brand identity, the DACRON® Traveling Slumber Party was parked north of the park in the heart of New York University's dorm complex. The attention-grabbing, fully outfitted bedroom-on-wheels was action-central all day, with people stopping by for games, info on DACRON® fiberfill, selfies and freebies prior to and long after the pillow fight.

Organizers of International Pillow Fight Day requested that polyester fiberfill pillows be used rather than down to avoid the mess of feathers – an ideal opportunity for the DACRON® Performance Bedding Team to spread the word about the comfort and quality afforded by DACRON® fiberfill when it's time to put the pillows back on the beds and under heads 'til Pillow Fight Day rolls around again.

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